Strategic thinker, Creative maker

Six years ago I started selling green energy. Somewhere along the way, I realised the part I loved most wasn't the selling, but the story that made people say yes. That thread runs through everything: at Bolt Energie I led the direct sales channel, good for roughly 40% of all customer acquisitions, by turning commercial strategy into activations people actually remembered. At Kantar I dug into what makes audiences tick, running brand research for international clients. And as co-founder of Brauzz, a sustainable start-up, I built a brand from nothing (concept, identity, tone of voice) and pitched it into funding via Pitchdrive and the Birdhouse accelerator. Strategy taught me why things work. Now I'm mastering the how: creative direction at LABASAD, photography and film at LUCA School of Arts. The work above is where those two meet.